Google Ad Manager: You must know about Google AdSense and use it too. But do you know what Google Ad Manager is and what you used it for? If not, don’t worry, in today’s article I will tell you about Google Ad Manager in detail. This article will be useful for everyone. Whether you are still using Ad Manager or going to do it for the first time. So let’s know, what is Google Ad Manager and how to use it.
What is Google Ad Manager
Google Ad Manager is an ad exchange platform introduced by Google on 27 June 2018. It combines the features of Google’s two previous services DoubleClick for Publishers (DFP) and Ad Exchange (AdX). Through Google Ad Manager, you can use Google AdSense, Ad Exchange, AdMob, etc. simultaneously from a single platform. That is, you can manage the ads of your website, and mobile application from a single platform.
It has two (free and paid) versions which are as follows.
- Google Ad Manager (Free)
- Google Ad Manager 360 (Paid)
Google Ad Manager is the free version (free version) of this online ad management software and is recommended for small businesses. At the same time, Google Ad Manager 360 is its paid version which is for large-size businesses.
Google Ad Manager manages inventory for advertisers, publishers, and ad servers. Advertisers are able to manage their ad creative inventory. Publishers can manage their ad space inventory and use the ad server platform to determine which ad to show and where to show it.
How does Google Ad Manager work?
You should also know how this Google Ad Manager works. So here I will try to explain it to you in very simple words.
Google Ad Manager works to exchange ads. In which you can run mostly 2 types of ads.
- Google Adsense
- Third-Party Network Ad (means House Ad)
You can run Adsense ads by connecting your Google Adsense account to Google Ad Manager. You can also run your own ads. For this, you get the option of order and line item in Google Ad Manager. With the help of this, you can run ads on your YouTube channel, other websites, or any third party (which follows Google Ad Policy).
Now the best advantage of this is that you can run Adsense and third-party ads simultaneously and decide which ad should be shown when, where, and how. This is the best solution for Google Adsense unfilled impressions, wherein when Adsense ads are not shown on your site, then third party i.e. your other ads will run automatically.
Many times you must have noticed that sometimes Adsense ads are not shown on the page of your site, only empty space is shown. This happens when no ads are available for the content of that page of your site. Instead of this, you can show your own ads. For example, you can run Amazon ads, ad exchange ads, house ads, or any other third-party ads which will only show when Adsense ads are not available.
Differences between Google Ad Manager vs Google
To know the difference between Google Adsense and Google Ad Manager, you have to know what these two are. If you know about both of them, then let me tell you what is the difference between these two.
- Google Ad Manager is an advertising platform while Google Adsense is an advertising network.
- In Google Adsense, you can only create ad units, while in Ad Manager you can create your own ads and third-party ads.
- Google Adsense only surveys Google ads, while in Ad Manager you can give ads of any other ad network.
- With Google Adsense, you can only run ads on the website, while with Ad Manager you can show ads on the website + application.
- In Google Ad Manager you can earn more and more with the help of third-party ads, while in Adsense you cannot do this.
- In Google Ad Manager you can take payment directly from the advertiser so that you do not have to give 32% revenue to Google.
Now you must understand what is Google Ad Manager and how it works. What is the difference between Google Ad Manager and Google AdSense? If not, you can ask your question by commenting below.
So let us now know how to use Google Ad Manager, how to use Google Ad Manager, and how to use Google Ad Manager.
How to get payment from Google Ad Manager?
How to receive payments from Google Ad Manager? It is confusing for the publisher when he does not find the billing option in Google Ad Manager, and when he searches about it on Google then he gets information about “Ad Manager Billing Setup” on the Google Help page i.e. the official page, which is as follows.
To set up your payment method:
- Sign in to Google Ad Manager.
- Click Billing > Payments. By default, the “Payments” tab is selected.
- Click Add Payment Method. If there are existing payment methods, you may have to first click Manage Payment Methods and then click Add Payment Method.
- Choose the account type and enter your account information.
- Click Save.
- If desired, you can add multiple payment methods.
Let us tell you that the setting to add these billing details in Google Ad Manager is available only in Google Ad Manager 360 i.e. the paid version.
There is no billing section in the free version of Google Ad Manager. You will get the payment from Google Ad Manager only on the payment address of Adsense. That is, you do not need to do anything separately.
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Conclusion
In this article, I have told you in detail what is Google Ad Manager, how Google Ad Manager works, how to use Google Ad Manager, what is the difference between Google Ad Manager and AdSense, etc.
If you still don’t understand anything, then you can ask your question by commenting below.